The Mind Elf

We know some elves are known for being mischievous, but the Mind Elves are here to inspire kindness and good mental health this festive season! Order your own Mind Elf online and find out how you can have a happier, healthier holiday together.

Every Mind Elf sold fights for mental health. Welcome your Mind Elf into your home, give it a name, and unlock its magical powers of kindness and good mental health. When you buy a Mind Elf, you’re not just supporting Mind's work for mental health, but you’re helping to take care of you, too. Each Mind Elf brings 10 ideas for wellbeing activities to do this festive season.

Just like our Mental Elf 5km fun run events, the Mind Elves are helping to make a serious impact whilst bringing festive fun. Mental health affects everyone in different ways. By buying your own Mental Elf, you’re helping to fund lifesaving support across England and Wales.